Hello and thank you for visiting our blog! for our first post we wanted to introduce ourselves and let you guys know how AAugust came around. AAugust was created in 2015 by Suwilanji (Suwi) and Emelda. We went to the same university studied the same subject we were even born in the same country it was almost like it was fate that we met. To us AAugust was a chance for us to follow our dreams and do it with a best friend.
The brand started off the basis of our friendship and our talent. We both started as individual designers, both of us wanting to be designers years before we met. When we started working together it just felt right and we didn't just click on a friendship level but on a business level as well. Sometimes it's creepy how much we think alike, but this is great because we trust each other to make decisions about the brand even when the other isn't around.
Everything with the start of AAugust was quite quick, it all started with a trip to graduate fashion week in 2015. We were never even meant to go it was a very last minute thing but it was the best decision we ever made. Fashion shows in general are very inspiring for us, the whole vibe of the event! It was vibrant and the creativity vibrated off the walls. After spending a whole day there we realized that we could combine our talents to create a brand both of us just completed the 3rd year of fashion design course, and we were ready to jump straight into the fashion industry. The name AAugust came around so easily to us when people hear it they always think there is an amazing story behind our name but, we are both born in August and there is 2 of us. Hence the AA at the beginning.
The night of graduate fashion week we were so inspired that we created a whole collection using our individual final major project garments. It was a surprise for us when our garments worked together perfectly even though we designed them individually. We then applied to showcase at Africa fashion week London, we never thought anything will come out of it but we got in and this was our first official show as AAugust. AFWL was amazing, the vibe the people everyone was so friendly and made us feel at ease. Watching our clothes go down the catwalk for the first time, we will never forget that moment. They were some amazing designers and people exhibiting, and we were so honored to get the AFWL best new designers 2015. Winning the award also got us a slot at London fashion week under fashion's finest, and that was also a great experience.
2016 was another great year for us, we created another collection and showcased at AFWL again. The whole journey so far has been incredible and we are extremely lucky to have gotten this far.
We have been on a rollercoaster ride the past two years and we are still trying to find our footing and we are still making mistakes, but its all part of the journey. Sometimes you have to be willing to make sacrifices. Trying to make it in the fashion world is not easy but we are very determined people. There is still a long way to go and a lot more things we want to do so we hope all of you will be able to join us on our journey.
Emelda & Suwi.
Where it all started.